It’s true that digital advertising has changed the playing field for marketing. But printed products have a lot to offer to any business, especially small, community-based ones. Build a circle of loyal clients in your community by using business cards, postcards, flyers and other vibrant materials that are easy to share. Studies have shown that the majority of people who received a promotional product were more willing to do business with that company, so it’s no surprise that these products can drive your advertising campaign.
Promotional products containing your logo, name and message boost brand awareness and offer plenty of ways to connect with customers. NWI Print Pro is your local print shop. We have what it takes to create the best promotional products for your goals. Here are just a few of the products you should consider.
One aspect of successful marketing is sticking in your audience’s mind. Even locally-based businesses have lots of competition, so you want your clients to have a memorable experience with your brand. Print marketing serves as a physical reminder, which makes that task easier. A study by The U.S. Postal Service found that customers remember brands better when they receive a printed promotional product. Customers spend more time looking at a printed product compared to other methods, so whether your product is an advertisement or an announcement, it will stay with the customer and be viewed multiple times.
Before the internet ruled the mainstream, print marketing was used for decades by companies to showcase new products, newsletters and discounts that were delivered by mail. Even as marketing shifted to digital means, large organizations continued to create printed materials to promote their company at events using business cards and sending catalogs, coupons and flyers. Thanks to this impressionable history, customers tend to associate print with credibility.
Print marketing stands out. When you have a professionally-created design, customers will want to take a closer look. Decorative elements, such as embossing and bright colors, engage customers and express your brand’s unique qualities. Direct mailing products are excellent for this very reason, as your product will stand out between plain, manilla envelopes. Other products, such as brochures and business cards, make a huge difference in how your brand is received.
For many small businesses, their community is their foundation. Locally-based businesses rely on their fellow community members for support, and building a solid presence in your town is often the first start to a bright, prosperous future. Showing off your school spirit fosters a close bond in the community. We offer all kinds of car decals and yard signs featuring local schools in Northwest Indiana. By keeping things personal, you secure your place as a community leader.
If you aren’t sure where to start, call our team. NWI Print Pro will ensure your design is a perfect match. Call us today to schedule an appointment with our team. We are excited to help you design a promotional product.